Topic: Activewear in the U.S. (2024)

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Leading brands in the U.S. State of the U.S. activewear market Consumer’s love for Nike Key insights Editor’s Picks Current statistics on this topic Current statistics on this topic Related topics Recommended Recommended statistics Global overview Global overview U.S. market U.S. market Leading brands' U.S. sales Leading brands' U.S. sales Consumer preferences Consumer preferences Further reportsGet the best reports to understand your industry Get the best reports to understand your industry Contact
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The activewear market, comprising of several product categories such as footwear, sportswear, swimwear, and yoga wear, has seen healthy growth over the last half-decade. The rising popularity of activewear in day-to-day life has blurred the lines of activewear and fashion, spawning a new category of apparel, called 'athleisure'. Activewear itself, however, refers to clothing worn during exercise or specifically for physical activity. It is also known as sportswear or performance apparel.

In 2022, the size of the global activewear market was estimated to amount to approximately 319 billion U.S. dollars. By 2027, this figure was forecast to increase by roughly 40 percent. Women’s activewear is one of the fastest growing segments of the activewear market and is forecast to be worth 242.5 billion U.S. dollars in 2027.

Leading brands in the U.S.

Perhaps unsurprisingly for many, Nike was the leading active apparel company worldwide by sales in 2022. That year, Nike generated more than 49 billion U.S. dollars in revenue. This was followed by adidas, whose revenue totaled approximately 22 billion U.S. dollars. In addition to this, Nike and adidas have the largest market capitalization of any sportswear companies. They even out-perform other major apparel brands such as H&M in that respect. Nike is second only to LVMH in the market capitalization of all clothing companies worldwide. While these two companies dominate the activewear market, they are consistently challenged. In the United States alone, the net revenue of lululemon, a Canadian sports apparel brand, more than quadrupled between the years of 2014 and 2022.

State of the U.S. activewear market

In 2022, the sports and swimwear apparel market revenue in the U.S. was estimated to be worth approximately 67 billion euros. This is forecast to rise to over 85 million U.S. dollars by 2026. This increase is reflected in the revenue growth of the performance sports apparel market in the U.S.. This segment saw significant growth of almost seven percent in 2022 and even more growth is forecast in the years to come, although at a more moderate rate. The athletic footwear market growth in the U.S. was expected to see similar trends, with steady growth forecasted which peaked 2022.

Consumer’s love for Nike

When it comes to consumers’ preferred sportswear brands, Nike very often comes out on top. It ranked as the most used sports and outdoor online shop in the U.S., as well as the sportswear brand with the highest awareness among American consumers, followed by adidas and Puma. The high level of awareness of Nike is largely due to its extensive advertising campaigns, including the numerous sponsorship deals the company has with leading teams and athletes in the United States and worldwide.

This text provides general information. Statista assumes no liability for the information given being complete or correct. Due to varying update cycles, statistics can display more up-to-date data than referenced in the text.

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Published by P. Smith, Dec 18, 2023

Key insights

Sports and swimwear market value in the U.S. 2022 67.7bn USD

Topic: Activewear in the U.S. (1)

Detailed statistics

Revenue of the U.S. athletic apparel and swimwear market from 2013 to 2026

Size of the activewear maket worldwide 319.4bn USD

Topic: Activewear in the U.S. (2)

Detailed statistics

Size of the global activewear market 2021 to 2028

Women's activewear worldwide market size 42.24bn USD

Topic: Activewear in the U.S. (3)

Detailed statistics

Global women's sportswear market size from 2018 to 2027

Get more insights

Editor’s Picks Current statistics on this topic

Current statistics on this topic

SportswearSize of the global activewear market 2021 to 2028
Sporting GoodsNet revenue of lululemon worldwide 2012-2022, by region

Related topics

Recommended

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  • Athletic footwear in the United States
  • Sporting goods industry in the U.S.
  • Apparel market in the U.S.
  • U.S. footwear market
  • Apparel market worldwide

Recommended statistics

Global overview

8
  • Premium Statistic Size of the global activewear market 2021 to 2028
  • Premium Statistic Global women's sportswear market size from 2018 to 2027
  • Premium Statistic Yoga wear market value worldwide 2020-2028
  • Premium Statistic Revenue of the athletic footwear industry Worldwide 2018-2028
  • Premium Statistic Global sales of the top active apparel companies 2022
  • Premium Statistic Global sales growth forecast of the top active apparel companies 2023
  • Premium Statistic Market cap of the top active apparel companies globally 2023
  • Premium Statistic Number of employees of the top sportswear companies 2021

Global overview

  • Premium Statistic Size of the global activewear market 2021 to 2028

    Topic: Activewear in the U.S. (7)

    Size of the global activewear market 2021 to 2028

    Size of the activewear market worldwide from 2021 to 2028 (in billion U.S. dollars)

  • Premium Statistic Global women's sportswear market size from 2018 to 2027

    Topic: Activewear in the U.S. (8)

    Global women's sportswear market size from 2018 to 2027

    Women's performance sports apparel market value worldwide from 2018 to 2027 (in billion U.S. dollars)

  • Premium Statistic Yoga wear market value worldwide 2020-2028

    Topic: Activewear in the U.S. (9)

    Yoga wear market value worldwide 2020-2028

    Value of the yoga wear market worldwide from 2020 to 2028 (in million U.S. dollars)

  • Premium Statistic Revenue of the athletic footwear industry Worldwide 2018-2028

    Topic: Activewear in the U.S. (10)

    Revenue of the athletic footwear industry Worldwide 2018-2028

    Revenue of the athletic footwear industry Worldwide 2018-2028 (in billion U.S. dollars)

  • Premium Statistic Global sales of the top active apparel companies 2022

    Topic: Activewear in the U.S. (11)

    Global sales of the top active apparel companies 2022

    Leading active apparel companies worldwide in the trailing twelve months from January 31, 2023, by sales (in million U.S. dollars)

    See Also
    Activewear Market Size & Share Analysis Report, 2028Who buys the most activewear? — SCI (Sport Casuals International)
  • Premium Statistic Global sales growth forecast of the top active apparel companies 2023

    Topic: Activewear in the U.S. (12)

    Global sales growth forecast of the top active apparel companies 2023

    Sales growth forecast of the leading active apparel companies worldwide in 2023

  • Premium Statistic Market cap of the top active apparel companies globally 2023

    Topic: Activewear in the U.S. (13)

    Market cap of the top active apparel companies globally 2023

    Market capitalization of the leading active apparel companies worldwide in January 2023 (in billion U.S. dollars)

  • Premium Statistic Number of employees of the top sportswear companies 2021

    Topic: Activewear in the U.S. (14)

    Number of employees of the top sportswear companies 2021

    Leading sportswear companies ranked by number of employees worldwide in 2021

U.S. market

8
  • Premium Statistic Revenue of the U.S. athletic apparel and swimwear market from 2013 to 2026
  • Premium Statistic Revenue of the U.S. athletic apparel and swimwear market, by segment
  • Premium Statistic Wholesale sales of branded athletic apparel in the U.S. 2007-2022
  • Premium Statistic Change in revenue of sports apparel in the U.S. 2017-2027, by gender
  • Premium Statistic sports apparel average price per unit in the U.S. 2017-2027
  • Premium Statistic Purchase volume sports apparel in the U.S. 2017-2027
  • Premium Statistic Athletic footwear revenue in the United States 2018-2028
  • Premium Statistic Revenue growth of athletic footwear in the U.S. 2019-2028

U.S. market

  • Premium Statistic Revenue of the U.S. athletic apparel and swimwear market from 2013 to 2026

    Topic: Activewear in the U.S. (15)

    Revenue of the U.S. athletic apparel and swimwear market from 2013 to 2026

    Revenue of the sports and swimwear market in the United States from 2013 to 2026 (in million U.S. dollars)

  • Premium Statistic Revenue of the U.S. athletic apparel and swimwear market, by segment

    Topic: Activewear in the U.S. (16)

    Revenue of the U.S. athletic apparel and swimwear market, by segment

    Revenue of the sports and swimwear wear market in the United States from 2013 to 2026 (in billion U.S. dollars), by segment

  • Premium Statistic Wholesale sales of branded athletic apparel in the U.S. 2007-2022

    Topic: Activewear in the U.S. (17)

    Wholesale sales of branded athletic apparel in the U.S. 2007-2022

    Branded activewear wholesale sales in the U.S. from 2007 to 2022 (in billion U.S. dollars)

  • Premium Statistic Change in revenue of sports apparel in the U.S. 2017-2027, by gender

    Topic: Activewear in the U.S. (18)

    Change in revenue of sports apparel in the U.S. 2017-2027, by gender

    Revenue change of performance sports apparel in the United States from 2017 to 2027, by gender

  • Premium Statistic sports apparel average price per unit in the U.S. 2017-2027

    Topic: Activewear in the U.S. (19)

    sports apparel average price per unit in the U.S. 2017-2027

    Average price per unit of men's and women's performance sports apparel in the United States from 2017 to 2027 (in U.S. dollars)

  • Premium Statistic Purchase volume sports apparel in the U.S. 2017-2027

    Topic: Activewear in the U.S. (20)

    Purchase volume sports apparel in the U.S. 2017-2027

    Volume of performance sports apparel purchased in the United States from 2017 to 2027 (in million pieces)

  • Premium Statistic Athletic footwear revenue in the United States 2018-2028

    Topic: Activewear in the U.S. (21)

    Athletic footwear revenue in the United States 2018-2028

    Revenue of the athletic footwear industry in the United States from 2018 to 2028 (in billion U.S. dollars)

  • Premium Statistic Revenue growth of athletic footwear in the U.S. 2019-2028

    Topic: Activewear in the U.S. (22)

    Revenue growth of athletic footwear in the U.S. 2019-2028

    Revenue growth of the athletic footwear market in the United States from 2019 to 2028

Leading brands' U.S. sales

8
  • Basic Statistic Nike's revenue worldwide 2017-2023, by region
  • Basic Statistic U.S. revenue of Nike from 1988 to 2023
  • Basic Statistic Number of Nike's retail stores in the U.S. 2009-2023
  • Basic Statistic Domestic sales share of Nike worldwide from 2016 to 2023
  • Basic Statistic Global share of adidas retail sales in 2022, by region
  • Basic Statistic Consolidated sales of the Puma Group worldwide from 2012 to 2022, by region
  • Basic Statistic Under Armour's net revenues worldwide from 2015 to 2023, by region
  • Basic Statistic Net revenue of lululemon worldwide 2012-2022, by region

Leading brands' U.S. sales

  • Basic Statistic Nike's revenue worldwide 2017-2023, by region

    Topic: Activewear in the U.S. (23)

    Nike's revenue worldwide 2017-2023, by region

    Nike's revenue worldwide from the fiscal years of 2017 to 2023, by region (in million U.S. dollars)

  • Basic Statistic U.S. revenue of Nike from 1988 to 2023

    Topic: Activewear in the U.S. (24)

    U.S. revenue of Nike from 1988 to 2023

    Nike's revenue in the United States from the fiscal years of 1988 to 2023 (in million U.S. dollars)

  • Basic Statistic Number of Nike's retail stores in the U.S. 2009-2023

    Topic: Activewear in the U.S. (25)

    Number of Nike's retail stores in the U.S. 2009-2023

    Number of Nike's retail stores in the United States from the fiscal years of 2009 to 2023

  • Basic Statistic Domestic sales share of Nike worldwide from 2016 to 2023

    Topic: Activewear in the U.S. (26)

    Domestic sales share of Nike worldwide from 2016 to 2023

    Nike's revenue share of U.S. and non-U.S. markets from the fiscal years of 2016 to 2023

  • Basic Statistic Global share of adidas retail sales in 2022, by region

    Topic: Activewear in the U.S. (27)

    Global share of adidas retail sales in 2022, by region

    Global distribution of adidas retail net sales in 2022, by region

  • Basic Statistic Consolidated sales of the Puma Group worldwide from 2012 to 2022, by region

    Topic: Activewear in the U.S. (28)

    Consolidated sales of the Puma Group worldwide from 2012 to 2022, by region

    Puma's net sales worldwide from 2012 to 2022, by region (in million euros)

  • Basic Statistic Under Armour's net revenues worldwide from 2015 to 2023, by region

    Topic: Activewear in the U.S. (29)

    Under Armour's net revenues worldwide from 2015 to 2023, by region

    Net revenues of Under Armour worldwide from 2015 to 2023, by geographical region (in million U.S. dollars)

  • Basic Statistic Net revenue of lululemon worldwide 2012-2022, by region

    Topic: Activewear in the U.S. (30)

    Net revenue of lululemon worldwide 2012-2022, by region

    Net revenue of lululemon worldwide from the fiscal year of 2012 to 2022, by region (in million U.S. dollars)

Consumer preferences

8
  • Basic Statistic Leading sports and outdoor online shops in the United States 2023
  • Basic Statistic Most well-known sportswear brands in the United States 2023
  • Premium Statistic Nike brand profile in the United States 2022
  • Premium Statistic adidas brand profile in the United States 2022
  • Premium Statistic Puma brand profile in the United States 2022
  • Premium Statistic U.S. consumers planned athleisure brands in 2023
  • Premium Statistic U.S. Gen Z consumers planned athleisure brands in 2023
  • Premium Statistic Leading considerations when buying sporting goods in the United States 2021

Consumer preferences

  • Basic Statistic Leading sports and outdoor online shops in the United States 2023

    Topic: Activewear in the U.S. (31)

    Leading sports and outdoor online shops in the United States 2023

    Leading sports and outdoor online shops ranked by usage in the United States in 2023

  • Basic Statistic Most well-known sportswear brands in the United States 2023

    Topic: Activewear in the U.S. (32)

    Most well-known sportswear brands in the United States 2023

    Leading sportswear brands ranked by brand awareness in the United States in 2023

  • Premium Statistic Nike brand profile in the United States 2022

    Topic: Activewear in the U.S. (33)

    Nike brand profile in the United States 2022

    Nike brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the United States in 2022

  • Premium Statistic adidas brand profile in the United States 2022

    Topic: Activewear in the U.S. (34)

    adidas brand profile in the United States 2022

    adidas brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the United States in 2022

  • Premium Statistic Puma brand profile in the United States 2022

    Topic: Activewear in the U.S. (35)

    Puma brand profile in the United States 2022

    Puma brand awareness, usage, popularity, loyalty, and buzz among sportswear owners in the United States in 2022

  • Premium Statistic U.S. consumers planned athleisure brands in 2023

    Topic: Activewear in the U.S. (36)

    U.S. consumers planned athleisure brands in 2023

    Brands consumers in the United States are most likely to buy athleisure wear from in 2023

  • Premium Statistic U.S. Gen Z consumers planned athleisure brands in 2023

    Topic: Activewear in the U.S. (37)

    U.S. Gen Z consumers planned athleisure brands in 2023

    Brands Generation Z consumers in the United States are most likely to buy athleisure wear from in 2023

  • Premium Statistic Leading considerations when buying sporting goods in the United States 2021

    Topic: Activewear in the U.S. (38)

    Leading considerations when buying sporting goods in the United States 2021

    What is most important to you when purchasing sporting goods, such as sportswear, shoes and equipment?

Further reportsGet the best reports to understand your industry

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Sporting goods in the United States
Apparel market in the U.S.
Apparel market worldwide
Footwear market in the U.S.
Athletic footwear market in the U.S.

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